teva ad campaign

It’s always nice to work on social or environmenta projects.  So when Teva needed a Toronto corporate photographer we were very excited to work with them to produce images for an ad series outlining their accomplishments in the area of sustainability. The ads, which are currently running in national pharmacy magazines, don’t simply list Teva’s “green” initiatives (although these are certainly one factor); instead, they pose a thought-provoking question about what the word “sustainability” really means, from a variety of perspectives.